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Local partnerships in Asia critical: Motorola

AvantiKumar | March 5, 2013
During the Motorola Vertical Solutions Marketplace 2013 in Malaysia, Motorola Solutions said that its local rapport in different countries has helped to fine tune its mission critical solutions.

Motorola in Malaysia modified

Photo - (From left) Lim Boon Cheong, Director, Business Development - APAC, Government & Enterprise Solutions Motorola Solutions;Paul Steinberg, Senior Vice President and Chief Technology Officer, Motorola Solutions; and Grace Ho, Head of Solutions Sales, Asia Pacific  & Country President, Singapore, Motorola Solutions.

Both local cultural and public safety requirements should be taken into consideration when serving verticals in government and enterprise sectors, according to mobile communications provider Motorola Solutions.

Speaking during the Motorola Vertical Solutions Marketplace 2013 event, held late February in Kuala Lumpur, Motorola Solutions' senior vice president and chief technology officer Paul Steinberg said that the company's communication devices were developed to be used in the exacting scenarios experienced, for example, by emergency fire and law enforcement agencies around the world.

"Data is becoming increasingly important to how policing is done in these days," said Steinberg. "Everything is being connected, which means both smart and dumb devices (such as M2M - machine to machine), and a vast pool of data is being amassed every day."

"Against a backdrop where 70 percent of data traffic travels across wi-fi (and 30 percent over cellular), the problem is to sift through the data that is critical to both public and enterprise works in the field," he said, adding that 90 percent of the data stored in the world has been created in the last two years.

"All of us are suffering from some level of cognitive overload, and we need to reduce data to meaningful information," said Steinberg, adding that Motorola Solutions' efforts included the both the hardware design of its communications solutions as well as using software "to drive the right information to the right person at the right time" especially for public agencies.

"The world is changing very rapidly and affecting the way our customers in enterprise and other verticals need to interact with their customers," he said, adding that the company's drive here was to form "intelligent enterprise for real time decision making."

 Getting intimate with customers

"We work closely with our customers across different verticals and also invest heavily in research and development to help leaders in all sectors to drive transitions," said Steinberg. "For instance, for every dollar spent on public safety, there is a return of five dollars of economic benefit."

Motorola Solutions head of solutions sales, Asia Pacific, country president, Singapore, Grace Ho said: "As well as getting intimate with our customers, which is the 'outside-in' approach, our communication solutions provide a connected shopper experience as well as serve staff communication needs."

"All mobile end-users have higher expectations and the second range of services solutions is to provide mobile lifecycle management of our customers' hardware and applications," said Ho.

Motorola Solutions director, business development, government & enterprise solutions, Asia Pacific, Lim Boon Cheong, added that the company's mission critical solutions were used daily across the region. "Lives depend on these types of calls getting through in crisis situations. In addition, customers in the Asia Pacific region include organisations in verticals that include government, healthcare, manufacturing & field mobility, transportation, retail & hospitality, and public safety."

"Social networking is changing the way people communicate as well as impacting personal productivity," said Lim. "E-tailers, for instance, are creating more pressure in the retail sector and especially appealing to younger segments of shoppers who have grown up with personal mobile devices. Motorola helps retailers to provide a more engaged in-store experience."

"More than half the one billion users of Facebook access the social channel through mobile devices," he said. "There could be more than US$1.3 trillion of potential revenue available through social technologies."

 

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