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Malaysian satellite channel Astro goes mobile

AvantiKumar | March 5, 2013
Malaysians can watch Astro channels both at home and worldwide.

Dato Rohana Rozhan, CEO of Astro Malaysia

Photo - Dato Rohana Rozhan, CEO of Astro Malaysia during the launch of Astro On-The-Go Worldwide.

Satellite TV provider Astro Malaysia Holdings (Astro) has announced that Malaysians will be able to watch their programmes wherever they are through Astro On-The-Go (AOTG).

"Today marks a historic milestone for Astro and Malaysia. We have taken a giant leap forward in making our Malaysian content available to Malaysians living abroad, and have taken our first step to becoming a global brand," said Astro chief executive officer Dato' Rohana Rozhan.

"Leveraging on our unique position, to provide the best content across all platforms, making Malaysian culture, music and content internationally accessible, not just in Australia, but also the UK, USA and wherever Malaysians go in the world through Astro On-The-Go," said Rohana, speaking in Melbourne, Australia, on 3 March 2013, where almost 150,000 Malaysians reside.

She said that Malaysians, including non Astro subscribers, travelling and living abroad could register for the service now and enjoy a free preview of Astro Awani, Malaysia's first 24-hour news and information channel as well as selected live sports events on Astro Arena, Malaysia's first and only channel dedicated to local sports.

Rohana said Malaysians residing abroad would be able to follow live breaking news including a special coverage on the upcoming Malaysian General Elections, 24x7coverage on local happenings and in-depth analysis in both English and Malay on Astro Awani as well as cheer on their favourite teams via live local sporting events on Astro Arena. 

Astro first offered the AOTG service to its Malaysian customers in May 2012, and has since recorded more than 500,000 views and 400,000 app downloads.

More local content

Rohana said Phase 2 of the Astro On-The-Go service would see more Malaysian content like Maharaja Lawak, Adam Dan Hawa, Hua Hee Makan and Oh My English! on the linear channels as well as popular Astro First movies like Juvana, Husin, Mon & Jin Pakai Toncit and Awan Dania.

In addition, phase 3 will see an introduction of our Video On Demand offering between 1,000 to 1,500 titles, she said.

The commercial roll out of the full AOTG Worldwide service will be available in the second quarter of the year, where Astro will showcase linear TV and music channels, live events including sports, video on demand and catch up programmes.

 

Astro on the Go modified

Photo - (From left) Dato' Rohana Rozhan, CEO of Astro Malaysia; Brian Lenz, Chief Innovation Officer, Astro; Liew Swee Lin, Chief Commercial Officer, Astro; and Henry Tan, COO, Astro.

 

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