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2015 – CSPs capitalise on LTE to transform the subscriber experience

Jennifer Kyriakakis, Founder & VP Marketing at MATRIXX | Nov. 18, 2014
Jennifer Kyriakakis, Founder and VP Marketing at MATRIXX, discusses the themes that she anticipates will take centre-stage in 2015 as CSPs leverage their LTE networks and employ new tactics to engage with their customers.

Other interesting innovations may include cross-border connectivity for enterprises, and data roaming solutions for consumers and enterprise customers.

A real-time experience for enterprise customers
Consumers have been the first to benefit from the enhanced experience delivered through real-time enabling systems on LTE networks: increased visibility, personalised usage controls, shared balances and instant top-up of data balances.

2015 will see the launch of new enterprise propositions, with sophisticated self-management tools and a new channel for upselling additional services based on real-time business demands.

We are now living in an LTE world and CSPs have to implement new strategies to intelligently monetise the increased data usage on their networks. 2015 will see the subscriber experience transform, as CSPs roll out exciting new pricing plans and value-added services, personalised towards individuals' user behaviour.


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