Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

An Olympics for a truly ‘hyper-connected generation’

Mike Muller | Feb. 13, 2014
The greenfield Sochi site presented a certain number of its own challenges in terms of deployment. How did Avaya overcome them?


98 sporting events, 88 nations, over 3,500 athletes and the world catching every second of the action!  

1,500 television screens broadcasting 36HD IPTV channels; 6,500 IP phones connecting the volunteers and onsite officials, up to 120,000 mobile devices connected by Olympic Family members to the network at any given time and instant access to all action and extreme sports- high up in the mountains or down at the Olympic Park by the Black Sea. 

Olympic Games demand a network that is robust, nimble, seamless and has the capacity to accommodate high amounts of data across voice/ video/ audio platforms on traditional and social channels. The Games demand the best we have to offer in sporting talent, entertainment and hospitality. With each event, as the athletes strive to outclass their rivals' previous attempts, the organisers too face pressure from all sides to outdo previous events.

The world has very quickly become home to a hyper-connected generation, with both a desire and expectation to be able to communicate not just anytime and anywhere, but all the time, everywhere. There's no greater demonstration of our hunger for anywhere, anytime communications than large-scale international events. This year's 'Murray Mania' at Wimbledon sent the world into a social frenzy when 1.1 million people tweeted more than 2.6 million times, using tennis-related hashtags, around the globe. Nearly 80 percent of these tweets came from mobile devices.

For us, this was a good preview of Sochi 2014, an event custom-built for a high-tech, hyper-connected generation.

Of the 40,000 members of the Olympic Family - athletes, officials, volunteers and the world's media - who are currently in Sochi, many have brought with them bandwidth-hungry devices and expect them to work seamlessly. We estimate that up to 120,000 mobile devices may be connected to the Avaya network at any given time. The network must have the ability to support all those Olympic Family members  whether it is to capture and live-stream winning moments as athletes ski across the finishing line, to support all the scoring and timing requirements of the games, or to provide live IPTV feed to venues throughout the Park and Olympic villages. This is a network built for today, seamlessly managing voice, data, video and social media, with huge data demands and spikes in traffic.

The greenfield Sochi site presented a certain number of its own challenges in terms of deployment. The Olympics events are taking place in two clusters - a mountain and a coastal cluster - with a range of new venues built across the two.  With no prior infrastructure in place, the Avaya network had to be built from scratch, in many cases alongside the construction of new facilities, roads and infrastructure services. And it must provide continuous connectivity and consistent quality of service across all venues for the Olympic Family which is highly critical for the success of the Games. 


1  2  Next Page 

Sign up for Computerworld eNewsletters.