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BLOG: Acer's biggest problem: Invisibility

Jeff Bertolucci | April 1, 2011
Acer's biggest problem is that consumers don't know it's there.

Acer expects to sell 5 million phones globally this year, including the stylish Liquid and lower-cost beTouch models, but it remains an also-ran in the North American smartphone market.

So maybe Acer's problem is that it's really bad at marketing. Its generic, PC-maker image isn't cutting it, and the company needs to make some bold moves to change course. With this week's managerial shuffling, it appears that's already happening.


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