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BLOG: American Express takes on PayPal in online payments war

Keir Thomas | March 29, 2011
American Express is directly challenging PayPal's virtual monopoly in online payments with its new Serve offering.

The people behind Serve need to go back to the drawing board. Firstly, they've got to permanently undercut PayPal. Otherwise there simply isn't a reason to use Serve in the majority of situations online. Secondly, they have to show the way forward with NFC payments. Only then will they give us a reason to use Serve.


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