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BLOG: Can food traceability protect Japan's food export sales?

Leslie Hand | April 5, 2011
I would like to examine the impact on food supplies and markets, particularly seafood, rice, green leafy vegetables and dairy products, which have been severely impacted by the events in Japan.

Exposing this kind of information to consumers, on demand, seems to be a reasonable way to allay fears, whether warranted or not, about food safety. It also provides every trading partner in the chain an opportunity to demonstrate their attention to issues including sustainable seafood harvesting and geographic/biologic risks.


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