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BLOG: Crisis Communication: Lessons from the Japan Earthquake

Zafar Anjum | March 28, 2011
What do you do when you are in the midst of a crisis? Do you talk or do you keep mum?

So what is the lesson for corporates from this crisis? It is this: when hit with a crisis, don't keep mum. Of course, you have to be resilient and humane but most importantly, you must keep talking with your employees and your customers. It's not about winning brownie points or getting good press. It's about your image as a company that wants to stay connected with everyone-in times good and bad.

Zafar Anjum is the online editor of FBM Asia's online properties.



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