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BLOG: Data breach notification fatigue: Do consumers tune out?

George V. Hulme | April 12, 2011
Data breach notifications are flying en masse following the Epsilon Interactive breach, but are they doing customers any good?

Still, others think that all of the breach notifications regarding names and email addresses are not doing anyone any good. "I certainly think it's a mistake," says Rasch. "It's not that I think corporations should conceal these incidents. When it's a name and email address the statutes don't require a notification. But that's not why I think that they shouldn't do it. They shouldn't do it because it's not helpful."

 

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