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BLOG: It's time to reinvent reinvention

Jack Bergstrand | Dec. 16, 2011
Transformational projects in corporate America have been based on the wrong science. They need to be managed as people projects.

Operate: Who will be responsible for and motivated to do which tasks? A transformational project requires individual accountability and clear motivation. Co-leading cripples projects. And because people aren't robots, key employees need to be highly motivated to accomplish the goal.

It's time to reinvent reinvention by managing projects as people projects, by getting answers to these four questions, asked in the proper sequence and on an ongoing basis.

Jack Bergstrand is founder and CEO of Brand Velocity, a consultancy that helps companies improve and accelerate business initiatives. He is a former CIO and CFO at Coca-Cola and author of Reinvent Your Enterprise. Contact him at


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