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BLOG: Steve Jobs is knocking on my door tonight

Andy Ihnatko | Nov. 2, 2011
If over the course of tonight I don’t see at least three people dressed as Steve Jobs, I’m going to be very surprised.

It’s iCloud, without the nifty name or the industry buzzword behind it.

But the larger symbolism—at least to my eyes—is that iCloud and iOS 5 and iPhone 4S are the next things. Apple is moving on. As it should.

The worst thing for Apple would be if the lingering presence of the world’s most famous technologist poisoned every discussion of every future strategy with the question “What would Steve do?” Steve would be making decisions based on brand-new technologies and concepts that would require years to develop into practical products and services.

Copying the results of decisions that Steve Jobs made three years ago is traditionally the purview of Apple’s competitors… not Apple.


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