Updating a backend to accommodate a mobile channel-specific requirement isn't an easy sell in any IT shop. Thus, to build and launch a consumer mobile service, it is critical to have a mid-tier platform that can handle transactions and channel-specific logic; ensure that you can configure fees, commissions, limits, and restrictions for the different use cases implemented; provide a framework for creating or modifying existing business logic and minimising the impact on backend systems. And of course, such a mid-tier platform needs to provide a standards-based integration mechanism to backend systems. In the end, the goal is to build out new applications faster than customers' demands, on a common framework with significant opportunity for reuse.
When attempting to build out a consumer mobile service, the key is to think in terms of the end state, and beyond the idea that you're making "just an app," in order to make the proper technology choices.
Haridas Nair is vice president, Mobile Commerce, Product and Strategy, Sybase 365
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