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BLOG: VMware co-founder and former CEO Diane Greene working on a new stealth project

David Marshall | July 23, 2013
New company, Datrium, expected to focus on virtual storage for cloud and large-scale data centers, but Greene's role is unknown

You see, it was EMC's chief executive, Joe Tucci, who was said to have engineered Greene's removal from VMware five years after the storage giant acquired the virtualization company in 2003. Tucci replaced Greene with Paul Maritz, who now leads EMC's cloud spinoff Pivotal. Greene and Tucci didn't see eye to eye, and she may have been blamed for VMware's missed revenue targets.

Datrium is said to be targeting cloud customers and service providers with its own storage solution. While the company is still very much in stealth mode, it appears to be quickly gobbling up talent with many of its initial team members coming from Data Domain, EMC, and VMware backgrounds.

Many in the industry are reporting that Datrium is Greene's "new project," but that may not necessarily be the case. According to LinkedIn, the company is co-founded by former Data Domain, EMC, and VMware employees such as Brian Biles, CEO; Hugo Patterson, CTO; Boris Weissman; and Ganesh Venkitachalam. Diane Greene's name isn't mentioned anywhere in association with this company, and if she were coming on board, one would expect she'd do so as the CEO of the company — a position that is clearly already filled by Biles.

If Diane Greene isn't a co-founder and isn't coming back into the limelight as an executive with Datrium, what is her next project? That remains to be seen. However, other rumors have Greene going after other high-profile VMware employees who have recently left the mothership. Without seeing anyone officially land somewhere with Greene, ex-VMware employee names like Bogomil Balkansky and Mike Nelson are being tossed around as joining this yet-to-be confirmed or named stealth startup.

For now, it looks like we'll just have to sit back and wait for the next rumor — or better yet, an official announcement — to cross the wire. Until such time, one thing is certain: Whatever this new project is, it must be something exciting, challenging, and game-changing if Diane Greene has personally decided to take things on herself.


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