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BLOG: Why Apple really, really doesn't need a shopkeeper to lead its retail chain

Jonny Evans | July 8, 2013
What Apple needs to run its retail stores is a brand evangelist instead of a shopkeeper.

They must also understand the very biggest feature about running the world's most successful retailer:

Apple retail is a retail chain that isn't focused on retail.

Apple retail is about people, not profits.

Isn't it strange that when you put people first, profits follow, too?


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