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BLOG: Why Google digital glasses are prescription for disaster

Damon Brown | Feb. 23, 2012
We've seen accident after accident of people texting, gaming, or web surfing while walking. The U.S. government is now considering banning all automobile phone calls, including hands free.

Worse, imagine being the boy or girl at school with computerized lenses. Aren't four-eyed school kids getting harassed enough without wearing Lt. Commander Geordi La Forge eyewear?

Coupons 24 hours a day -- now in your eyes!

It's all about location, location, location, and Google's goggles will have a direct bead on you 24 hours a day. On one end are Groupon, Living Social, and other mass-coupon services, and on the other are FourSquare, Gowalla, and other check-in companies. Google jumped into the middle of the fight last year with its Google Coupons app and, more recently, with Google Latitude check-ins.

Both Google Coupons and Google Latitude aren't making much of a dent in the competition, but having tracking data on users 24/7 would be a huge coup for both services. It would be automatic check-ins, pushed suggestions, and coupons. Lots and lots of coupons.

It's easy to picture a major food chain, like McDonald's-owned Chipotle, paying for a top spot on your eyeglasses, kind of like an ad on Google search.

Or, say, the message could offer you a coupon every time a Chipotle restaurant is within a mile radius (which, at least in my neighborhood, is often). The Times estimates that the glasses will be priced like high-end smartphones, so you can bet that cheaper, subsidized goggles will come along for those willing to see tons of ads throughout each and every day.


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