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BLOG: Why Google is getting into the 'Like' business

Mike Elgan | April 4, 2011
Google's new +1 feature challenges Facebook's 'Like' for the future of influence.

The whole "Like" idea is potentially superior to link sharing, bookmarking, social bookmarking, polling and other technologies that millions of people use every day. If the concept really takes hold, it could become the primary way for people to share content, links, opinions and much more.

And don't even get me started on the marketing potential. Once companies get us to start "Liking" and recommending the products and services we buy, they'll have found a lucrative enhancement to advertising and marketing campaigns.

Google +1, Facebook "Like" or some other service we don't know about yet could one day rise to dominate the lucrative new world of social influence.


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