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BLOG: Yahoo sacrifices AltaVista in YQL-centric mobile play

Ted Samson | July 2, 2013
Yahoo has added several more products to the chopping block, including APIs in favor of its homegrown SQL-like language.

The fact that Yahoo is dumping the Term Extraction API in favor of YQL-based requests certainly suggests that company remains bullish about the development platform. The question, though, is what other Yahoo APIs will follow suit, requiring devs to dig into their existing apps to make coding changes? The PlaceFinder geocoding service? The Contacts API? Maybe the Flickr API?

Padding the mobile portfolio
Yahoo isn't just cutting the fat in its quest to be a more relevant mobile company. Since Mayer took the helm in July of last year, Yahoo has acquired more than a dozen companies, all of which could be a part of a robust mobile portfolio. The acquisitions have included:

Yahoo isn't being shy or subtle about its intentions to morph into a mobile-first company that connects users to its troves of content via their device of choice. We're seeing the company cut away the fat, much as Google has done as part of its refocusing efforts, while fattening up its portfolio of mobile technologies — not to mention building up its workforce with mobile-savvy developers. What remains to be seen is whether third-party developers will get on board, embrace YQL, and build around Yahoo technologies, or instead focus their efforts on other platforms. That also could depend on whether Yahoo manages to win over more users with its own growing suite of apps and services.


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