A top Microsoft executive said that the company will sell 400 million Windows 8 devices in its first nine months -- but Microsoft has officially disavowed that projection, saying that "we aren't making any predictions" about Windows 8 sales before launch.
Keith Lorizio, Microsoft Vice President of U.S. Sales & Marketing, told Beet.TV that Microsoft will sell 400 million Windows 8 devices by July 1, nine months after the release of Windows 8 on October 26. For a variety of reasons, I think it's extremely unlikely that that many devices will sell.
Microsoft has now officially disavowed Lorizio's prediction. A Microsoft spokesperson said in an email, "Per our usual policy, we aren't making any predictions on adoption for Windows 8 before it hits the market."
As to where Lorizio got his numbers (out of a hat, perhaps?), that's not at all clear. However IDC has predicted that 400 million PCs will be sold from July, 2012 to July, 2013. Could he have somehow used that number?
We'll never know. However, one thing you can be sure of: Lorizio is likely getting a talking-to and won't likely be making predictions like that again.
Sign up for Computerworld eNewsletters.