But in order to turn these new opportunities into profits, business and technology leaders alike must rethink how they both engage customers and run their businesses in a cyber-physical world. For companies such as Cisco, which predicts that the industrial Internet market will be worth $14.4 trillion over the next decade, this means focusing on the "Internet of Everything"-or, as Cisco describes it, "bringing together people, process, data, and things to make networked connections more relevant and valuable than ever before."
We expect that business-to-consumer organisations will be quite quick to respond to consumers' eagerness for and openness to new experiences, offering everything from new mobile couponing opportunities to new ways to monitor and improve their health. In fact, the businesses that proactively alter users' experiences will be the disrupters and will stand the best chance at standing out as leaders. By properly matching the strengths of technology and connected devices with the strengths of people, they will be setting themselves up with market-leading advantages.
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