Singaporeans want an all-in-one social experience
This reliance on one's mobile phone presents the opportunity for an all-in-one social experience, with a personalized mobile ecosystem connecting users with other people, infotainment and goods. After all, apart from the app being complementary, mobile messaging fans value the overall experience - the speed, convenience, reach, privacy, fun and entertainment - these apps bring.
Recognizing this mobile-first trend, traditional retailers are strengthening their e-commerce channels and working with mobile apps as a platform to present a seamless Offline to Online (O2O) service. Online merchants are also not resting on their laurels, with several O2O partnerships being announced this year where mobile app users can shop or order food online and chat via the same platform.
While 2014 seemed to be the year where everyone craved to connect via every device, 2015 looks set to be the year where we live, breathe, play, purchase and chat via our mobile phones. WeChat believes that this all-in-one social experience will become the future of social media. We will continue to provide users with greater entertainment options, meaningful content, strategic O2O partnerships and user-centric interactivity, all on one multifunctional platform.
In Singapore, where the smartphone has established itself as an integral tool for a smarter, connected citizenry, mobile will continue to be one's primary gateway to the internet. This evolutionary change in our 'device-of-choice' will inevitably result in a smarter and connected city that prefers to chat and connect in a mobile-first activity or even a mobile-only reality.
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