Evidence this style of Twittering is working to build awareness of his public persona? Hsiesh has one of the largest followings for a chief executive. As of the time this story went live, he had 11,267. He in fact follows even more people than that himself: 13,105.
So when he does mention something about his own products, it should be more palatable because he has built "social capital" - that is, he's posted enough interesting messages to warrant a following and a discussion about his products.
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