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Four ways companies use microblogging

C.G. Lynch | Sept. 10, 2008
We take a look at four ways companies and their employees are using Twitter to engage customers.

Evidence this style of Twittering is working to build awareness of his public persona? Hsiesh has one of the largest followings for a chief executive. As of the time this story went live, he had 11,267. He in fact follows even more people than that himself: 13,105.

So when he does mention something about his own products, it should be more palatable because he has built "social capital" - that is, he's posted enough interesting messages to warrant a following and a discussion about his products.


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