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Gartner: Top 10 strategic predictions for businesses to watch out for

Michael Cooney | Oct. 7, 2014
Many of Gartner's strategic predictions were related to increasing the customer’s experience with technology and systems rather than the usual techno-calculations.

8. By 2017, more than half of consumer product and service R&D investments will be redirected to customer experience innovations. Consumer companies must invest in customer insight through persona and ethnographic research.

9. By 2017, nearly 20% of durable goods e-tailers will use 3D printing to create personalized product offerings. CIOs, product development leaders, and business partners-evaluate gaps between the existing "as is" and future "to be" state (process, skills, and technology.)

10. By 2018, retail businesses that utilize targeted messaging in combination with internal positioning systems (systems that know you are in or near a store) will see a 20% increase in customer visits. CIOs must help expand good customer data to support real-time offers.

Source: Network World


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