Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Gmail users are younger and more worldly, study says

Ian Paul | March 10, 2011
A Web recommendation engine took a look at the tastes of users to draw conclusions about them based on their Webmail service

 Do use Gmail? If you do, chances are you're an urban-dwelling, world-traveling careerist with a hankering for potato chips, according to a recent survey by personalized Web recommendation engine Hunch. The service took a look at the personal tastes of its users to draw some interesting conclusions about people based on their preferred Webmail service.

Hunch generates personal recommendations for Web services it thinks you might like by asking you a set of 20 or more questions such as "Do you live in a city, suburb or rural area?" or "How do you interact with people at a party?" Based on these answers, it was able to draw some interesting conclusions about people based on their e-mail addresses.

Turns out AOL e-mail users tend to be suburbanites, Yahoo Mail fans are family-oriented and Hotmailers are a pessimistic bunch.

Here's a detailed look at some of Hunch's findings.


Overall, the vast majority of e-mail users tend to be between the ages of 18 and 34, according to Hunch's survey of more than 450,000 users. In the 18 to 34 age group, the most popular service appears to be Gmail, with 68 percent of users surveyed. Hotmail follows at 58 percent and Yahoo Mail is next at 53 percent. AOL claims about 38 percent of the 18 to 34 crowd.

If you're between 35 and 49, then 34 percent of you are likely to favor e-mail services other Gmail, Yahoo or AOL. These can include services such as your own personal domain or your alma mater society's ".edu" e-mail. You're next most likely to be using Yahoo (30 percent) followed by AOL (22 percent) and Hotmail (24 percent).

If you're under 18, chances are you're not that into e-mail and will just choose whatever service is available. Hotmail has a slight lead with this group at 6 percent of users followed by AOL, Gmail and Yahoo at 4 percent. Senior citizens gravitate primarily to Hotmail (24 percent) and AOL (22 percent).

Early adopters

Were you in line for the first iPhone, iPad or the Samsung Galaxy Tab? If so, then chances are your e-mail address ends in, according to Hunch's survey of more than 96,000 people. Early adopters favor Google's e-mail at 31 percent of those surveyed, followed by 28 percent using a non-mainstream Webmail service. Yahoo Mail users are the least likely to be early adopters at 15 percent.


1  2  Next Page 

Sign up for Computerworld eNewsletters.