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Guest Blog: Embracing change and leveraging opportunities in 2013

David Dzienciol | Jan. 8, 2013
Small- and medium-sized businesses in this region will continue to move forward in cloud adoption as Internet infrastructure improves, particularly in the developing countries.

Parallels also expects that China, which has 3.3 million SMBs, and India, which has 3.5 million SMBs, will continue to be the leading growth markets for cloud services in Asia Pacific. While the opportunity for service providers to serve SMBs in developed Asian markets remains vibrant, developing countries are poised for significant cloud services growth as they continue to build out their Internet infrastructure and drive demand for web presence and hosted infrastructure.

For hosted service providers, we see an opportunity to spearhead the adoption of cloud-based services. The current low adoption rate among SMBs in the region presents ample opportunity to deliver services that are unique to each market. All you need do is look at the thousands of successful cloud service providers, including ReadySpace and USONYX in Singapore, as well as iiNet, OzHosting, Net Logistrics and Telstra in Australia. These service providers have partnered with us to deliver local, customised solutions for their markets.

They are leveraging huge opportunities and delivering services for the market—from hosting services priced to the local market, to web applications customised to meet the unique business needs of the local market, through to localised support services that SMBs will need to help them get through any adoption jitters they may face as they take to the cloud.

In fact, these service providers can also help encourage the move to the cloud by educating SMBs about how they can make the most out of cloud services. In addition to basic hosting and web presence for developing markets, service providers should also focus on value-added hosted applications and services such as social media presence, content management and online customer relationship management tools.

These partners are certainly well-placed to facilitate the huge uptake of cloud services in the region, and reinforce Asia's repute as a region of opportunity and growth.

David Dzienciol is Regional Vice President and General Manager, Parallels Asia Pacific.


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