Myth 4: Data centre space is expensive.
Leasing space allows companies to pay for what they need and scale as their requirements and business grow. Given today's data-driven economy, a company's data is a critical business asset that should be treated as such. When thinking about the value of your data compared to the cost of having a safe place to store and make use of your data, data centre space is a relative bargain in most cases.
We're finding that many start-ups start out using the public cloud because it requires no upfront cost and it's quick and easy to get started. However, as they grow, they find that the increasing cost and lack of control/flexibility make it more advantageous to move to a private cloud or dedicated data centre. This is a trend we've discovered from working first-hand with three of the top five social media companies. Over time, most organizations will have some combination of all three types of infrastructure.
Myth 5: Data centres are just data stores.
In an increasingly digitized world, data is also one of a company's most critical strategic assets. While data centres can act as a place to store static data, they are actually the nexus for today's digital economy. Data centres are laboratories where big data is analysed, resulting in new discoveries; they're financial exchanges where trading partners share data and make split-second transactions; they are foundries for innovative new services that make our lives better and easier; and they are the communications centres that enable us to keep in touch with friends, loved ones, colleagues and clients anywhere and anytime.
Myth 6: Enterprises should have no more than two data centres per continent.
Late in 2013, Gartner recommended that enterprises should consolidate their data centres so that they have a 'twin topology' per continent. This is an excellent goal to strive for, but it is not always feasible or desirable for different types of organizations. There are situations, for example, where companies may need to comply with data sovereignty regulations or have their data near their customers, partners or major population centres. It is good advice regardless, to have fewer rather than more data centres for any given organization.
We see a continuing demand for data centre space in the Asia Pacific region, not only through customers expanding existing data centres, but also as businesses enter the region to bring their business closer to their target customers.
Data centres are definitely here to stay, evolving over time into more connected, effective and efficient venues, and very likely to support new services and types of technological infrastructure. In a recent study conducted by Digital Realty, 76% of 401 IT decision makers from Australia, Hong Kong, Japan and Singapore were highly likely to expand their data centre requirements in 2014. Watch this space. It's going to be an exciting ride.
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