But even better is that service providers, given their nature, have important advantages that make them well placed to instil the confidence of potential subscribers. According to Boston Consulting Group:
- They are traditionally focused on all customers, not just the most profitable among them.
- They already have a secure device - the mobile phone - in customers' hands.
- They have the added benefit of a large distribution network.
And with so many people still not accessing mobile financial services, there's still plenty of business to go around for everybody.
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