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Obamas way

Zafar Anjum | Nov. 13, 2008
Web 2.0-savvy Barack Obamas presidential campaign is inspiring politicians all over the world.

After Obamas win, Singapore media was agog with the news of political parties considering to adopt Web 2.0 strategies. In India, member of opposition party (Bharatiya Janata Party) and former home minister of the country, L. K. Advani has launched the so-called biggest political Web site of the country ( Though unlike Obama, Advani is 81 years old, he is also barracking the mantra of change. The nation is poised for a changegreets the Web sites slogan.

I am sure that this initiative would bring good results as it has brought good results for Obama, said a political heavyweight after the launch of the Web site.

Even Australian prime minister Kevin Rudd has launched a new Web site,, replacing his kevin07 Web site. Like Obamas, the site leans heavily towards social media and networking tools, noted Julian Bajkowski in his MIS Australia blog. Kevin, says Julian, is even going to tweet (using Twitter). Like what the hell Kevin is going to Twitter about, asks Julian.

Well, we dont know yet.

Be it Obama or any other politician, it is connecting with people that matters. Clearly, Obama has shown a way. Most politicians may not have the passion, intelligence, sincerity and eloquence of Obama but they can surely learn a few tricks from his successful e-campaign.

Zafar Anjum is the online editor of MIS Asia portal.


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