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Simplicity is the core of good branding

Scott Gillies | March 5, 2014
Why do retailers still offer complex shopping experiences when they can simplify things to improve those experiences?

The pressure to deliver this service is heightened by the competitive market and how easy it is for customers to go elsewhere.

Those retailers who will gain a competitive advantage are the ones who have aligned all their channels and can fulfil through each one profitably. They turn difficult customer experiences into rewarding ones and ultimately, secure customer loyalty for the future.

Scott Gillies is Director of Retail, Asia Pacific, Manhattan Associates


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