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The Macalope Weekly: From bad to worse

The Macalope | Oct. 1, 2012
You'd think that if Steve Jobs called you "a slime bucket" for talking out of school about his cancer that you might have the good taste to not presume to lecture on how Apple would be doing if Jobs were still alive.

God forbid someone try to fix the situation.

Apple's rejection of Google's superior maps is an obvious example, but it goes with the turf. Apple's spectacular success with devices naturally led to the temptation of a network-effects empire. To such empires, maps are just too important as a way to gather information about users and hit them with ads and e-commerce opportunities.

This is so backwards it's hard to know how to unpack it. One of the major reasons Apple and Google failed to come to an agreement on continuing to license map data was because Google wanted more user data and Apple didn't want to provide it.

This piece reads like Jenkins ate about 19 different columns about Apple, jumped up and down for a bit and then threw them back up on the page. He's forced to recognize that Apple has a strong commitment to open access to the Web so he plays it off as something that's happening at a team level and doesn't really have the support of upper management.

Right, because Apple's so decentralized.

The time to worry will be if Apple's quixotic quest for TV leads it to block more realistic solutions that emerge on the open Internet. When Apple admits defeat about TV, that may be the best sign for the company's future.

Apple already allows content providers to make their own apps for iOS and has partnered with some to make them for the Apple TV. Except for specific content like sports, it's a crappier solution than accessing everything centrally from iTunes, but it's there, so the Macalope really has no idea what Jenkins's complaint is about. Apparently Apple trying to improve the user experience is a big mistake, and the company should just roll over and let content providers continue to screw everything up.

Well, isn't not trying new things what made this country great?



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