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The outrage gap: How Apple always gets top billing

The Macalope | Oct. 7, 2014
If there's no such thing as bad publicity then Apple's got it made.


Kalb's all good with the iPhone 6, it's the other three that are all wrong.

On the other hand, the name iPhone 6 Plus is problematic. A brand creates a problem for itself when it adds a "Plus" to a new product name. Why?

Because it's larger?

A better option would be to call the one with the larger screen something such as iPhone 6 Panorama (or add some other word that connotes a bigger screen).

Like maybe... "Plus"?

Kalb suggests that the fact that pre-orders of the iPhone 6 Plus were constrained while it was easier to pre-order the iPhone 6 means people were ordering more Pluses because it has "Plus" in the name. Uh-huh. It surely couldn't have anything to do with size or supply. That much we can all agree on.

Another bong hit?

Some may think Apple is copying its archrival

Google has been using the brand name Google+ for its social media network over the past three years.

[The Macalope turns to the camera and stares unblinking into it for 10 million years]

Perhaps the biggest surprise in its selection of brand names for its new products is Apple Watch. It deviates from the "i-single syllable" brand platform that Steve Jobs created to distinguish Apple's innovative, groundbreaking products.

Like the MacBook Air.

The brand platform is violated.

To tell you the truth, the i-everything was becoming a cliché. It probably doesn't matter, though, because people already call the iPod touch the iTouch. They're probably going to call it the iWatch no matter what Apple says its name really is.

While it is a branding mistake, there may be compelling reasons for Apple to go with the Apple Watch name.

Never change anything. A brand is like the opposite of a shark. It must constantly not be moving forward in order to survive.

Which is exactly what Steve Jobs would have done, right? Yeah, that totally sounds like him.


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