Crowdsourcing is still a young business that presents many challenges. But for innovative enterprises willing to embrace it, there is huge opportunity. The technology behind it is getting stronger and more innovative with each passing day, and companies that get it right will gain better insights into their customers, develop more innovative products and services, and increase their agility and skill set at little-to-no cost. It is an opportunity that can't be ignored.
1 Matthew Harper, "The Cost of Creating a New Drug Now $5 Billion, Pushing Big Pharma to Change," Forbes, August 11, 2013.
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