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Unified Communications: It’s not what you think it is

Christopher Franke, Senior Manager, Head of Unified Communications Strategy, InterCall Asia Pacific | Feb. 4, 2015
Christoper Franke helps IT managers better understand UC by debunking some of its most common myths.

Not true at all. As a matter of fact, it is quite rare to find companies acquiring a UC solution as a complete package. This is because you can mix and match UC elements to ensure that you get the UC solution that suits your organisation's needs. Some companies also opt to subscribe to individual components in phases - getting those that they immediately need first and then upgrading whenever they see the need to. This unique characteristic of UC empowers you to determine which features would work best for your business and make the most out of it. 

Myth 3: UC is all cost

This is probably the most misleading myth of all. Yes, UC requires an investment but the key to fully realise its benefits without breaking your budget is to have a thorough understanding of your business goals and how UC can play a role in attaining these. This can help you identify the right package for your organisation and avoid paying for unnecessary features.

If your organisation aims to reduce capital expenditure, a cloud-based UC solution will better suit your needs compared to an on-premise solution. Having your UC solution on cloud means that there would be minimal infrastructure cost involved, as most cloud-based UC platforms  operate on a per user per month basis. . Going cloud also means that you can account for your communication costs as an operating expense and eliminate the need for a substantial capital investment.

It is also important to look at the bigger picture and see what UC can do for your organisation. UC allows employees to easily connect with one another and effectively work together as a team, resulting to improved access to information, reduced travel expenses and even streamlined work processes. It can also play an important role in helping solve human latency, or the delay caused by having to wait for someone to act on the issue at hand.

The point here is that the right UC platform, when deployed and utilised correctly, could result not only to improved collaboration, but also to a healthy bottom line.

Myth 4: UC providers offer the same solutions

A resounding no - not all vendors offer the same products and services. Some even claim they offer a UC solution when they are just providing stand-alone telephony services. It is therefore equally important for IT managers to know what to look for in a UC provider.


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