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Whats next for IT in 2009

MIS Asia Staff | Jan. 16, 2009
Steven Leonard, President, EMC Asia Pacific & Japan, shares his views with MIS Asia readers. 

Web 2.0 Technologies - Web 2.0 technologies, such as cloud computing, personal information management, software/ SaaS, Enterprise Content Management and collaboration tools, will be in high demand because of the way that they allow companies to drive down costs, while maintaining service levels.  

What do you believe will be the biggest surprises/ upsets for Asias IT industry during 2009?

Contrary to conventional wisdom a few months ago, Asia is not decoupled from the rest of the world, and the big surprise in 2009 will probably have to do with misplaced assumptions. One very clear and contemporary example of this has been the financial meltdown at Satyam, one of Indias largest technology companies.

What does EMC believe will be the major IT industry breakthroughs for the Asia Pacific in the next 12 months?

The first major breakthrough will be in the area of virtualization. 2009 is going to be the year when virtualization will become a mainstream technology. Cloud computing also holds a great deal of promise by allowing individuals and organizations to store information online, allowing them to do away with physical hardware and saving costs.

What specific country trends (Singapore, Malaysia, and Hong Kong) do you expect for IT in the coming year? What is EMC's country-by-country perspective?

Singapore and Hong Kong IT spending will be impacted by the slowdown in the financial services industry. The emerging economies of India, Malaysia and Indonesia will be focusing on infrastructure and I expect IT spending in China to come back up on the back of healthcare and public sector spending.

How will EMC be adapting its strategy for 2009 and what will be different from the approach in 2008? How would you describe the expected IT environment for 2009?

We will continue to help businesses focus on building an intelligent information infrastructure. This will encompass the four broad areas of: governance & compliance, virtualization, storage optimization, and Web 2.0 technologies. We remain confident in the competitiveness of our products, services and solutions and the skill and determination of our workforce and our goal is to position EMC for continued success throughout the downturn and for even greater success during the next economic growth cycle.

We will keep investing heavily in R&D to extend our product technology, creating an overwhelming competitive advantage.  We will also invest in our sales and services field resources to make sure we remain as focused on our customers -- and on providing them with the best possible total customer experience -- as we are on improving our cost discipline. Working together, this will enable us to gain share in our top markets.

Ive been in business long enough to know that the economy runs in cycles. Tough times dont last forever. Great companies do.  EMC will mark our 30th anniversary this year.  Over three decades, in every kind of economic climate and against competitors large and small, weve done much more than survive.  We have thrived.  


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