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10 best email marketing platforms 2016

Christina Mercer | June 27, 2016
We've listed to top email marketing services you can use in 2016

Key features:

- Integrated customer profile
- Targeted segmentation
- Real-time interaction
- Operational reporting
- Contextual email marketing

Cost: Available on request

10. Oracle Eloqua

Best email marketing platforms: Oracle Eloqua

Bought by Oracle in 2012 for $810 million (£552m), Eloqua, is aimed at B2B marketers with core features centering on automated emails, advanced email tracking and drag and drop segments. 

Services include email, display search, video, and mobile marketing which can be incorporated into its Responsys platform.

Simply put, if you're a B2B marketer than it might be wise to opt for a standalone business email platform, however, others such as Experian offer this as part of a wider marketing cloud solution. Depending on you needs and also the size of your business is important when comparing the two.

Key features:

- ROI calculator
- Appraisal tool
- Cross-channel marketing 
- Personalisation

Cost: Personalised plans available centering on basic, standard, and enterprise packages.

11. Acxiom

Best email marketing platforms: Acxiom

Named one of the largest database marketing services and technology providers in the world by Forrester, Acxiom has been in data analytics software for more than 40 year. 

Acxiom operates in financial services, insurance, information services, direct marketing, media, retail, automotive, healthcare, travel and the government sector.

Key features:

- Allows you to check your marketing strategies against those of others in the industry.
- Data privacy
- Flexible and scalable
- Intelligent insights
- Over 300 adtech and media partners

Cost: Available on request

Source: Computerworld UK 


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