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2 million businesses pay for Google for Work, but what does that mean?

Matt Kapko | Nov. 5, 2015
Google has in the past been tightlipped on how many businesses pay for its Google for Work suite of productivity apps, but this week it said 2 million companies are paid subscribers. It did not, however, specify how many people within those companies actually use the apps.

Google's new recommendations may not carry much weight, however, unless IT leaders and CIOs independently vet and decide to use the apps, according to Dawson. "Enterprises may well be willing to entrust important functions to Google itself, but that doesn't necessarily mean they'll see Google's partners the same way, especially when they're not well established," Dawson says.

Microsoft has integrated partner services into Office 365 as well, but those connections tend to come from bigger name companies, including Box and Dropbox, according to Dawson. "The names in this new partner announcement from Google are mostly smaller companies rather than big name brands," he says. "Working with partners is critical — Google can never meet all of an enterprise's technology needs — but if Google is struggling to attract the marquee names, that will curtail its ability to spread its influence within businesses."


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