A deeper dive into the data can help the bank determine the issues that need attention, such as application processing, fees, wait times, help and support. The bank can use Big Data to make a Top 10 list of items that need attention, then assign an analyst to address and resolve the issues.
The bank of the future will likely not resemble today's banks. The banks that stay in the game will be the ones that count on innovative data services and data management and respond with speed, transparency, access, and digital automation.
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