7. Track performance and identify areas for improvement. "The most important thing you can do to improve your [sales team's] performance is to figure out how well [they're] actually performing now and then make a plan to [help them do] better," says Huizenga. So you need have a system in place that tracks sales performance throughout the sales cycle, so managers can analyze and measure how each member of the sales team is doing -- and then determine where he or she needs help.
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