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8 Ways to Use Web Analytics to Increase Online Sales

Jennifer Lonoff Schiff | Jan. 17, 2014
Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.

In addition, think about using "a conversion funnel to figure out where you are losing customers on the way to a sale," says Parsons. "Are there steps in your checkout process that are causing users to drop out and not purchase? Simple changes might result in dramatic improvements in the number of people who end up purchasing," he says. Moreover, "conversion funnels can be used for sites that aren't ecommerce sites, too."

 

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