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Adobe Creative Cloud: Reactions, responses and reassurance

Ashleigh Allsopp | May 15, 2013
We round up reactions and responses from Adobe customers and reassurance from Adobe executives following the announcement of a Creative Cloud-only future for Photoshop, Illustrator, InDesign, After Effects and more

"I don't lease my car, I don't lease my house why should I be forced to lease my software," Joe Paetzel wrote about the fact that Creative Cloud subscribers are effectively renting Adobe's applications.

Microsoft has also taken a swipe at Adobe's decision to go subscription-only. "Unlike Adobe, we think people's shift from packaged software to subscription services will take time," said Clint Patterson, director of communications for Office, in a blog post. "We are committed to offering choice - premier software sold as a package and powerful services sold as a subscription."

There are some customers who think the move to a subscription-only model for Adobe is a good idea, though.

Geekanoids told us on Twitter that he thinks the Creative Cloud is fairly priced and will be happy to move to the subscription model, while Chris Mayer tweeted: "Considering how rampant piracy is of Creative Suite apps, the subscription-only path is the only sensible option for Adobe."

When we asked our readers how they feel about Adobe's plan, more than half expressed their concern that they will be unable to afford £38, while 12 per cent said that the monthly cost is a lot to pay for each of the users in their business, and 30 per cent said that they do not need all of the applications in Creative Cloud, so are unhappy with being forced to pay the full amount. Just 6 per cent of our readers said that they're happy with the changes.

Adobe CC: Reassurance
Adobe executives have been fighting the case for the Creative Cloud.

We spoke to Adobe vice president David Wadhwani to talk about the changes, who told us that the company doesn't want to limit who has access to Adobe's software. "I feel very deeply that what we want to do is get this technology in the hands of as many people as we can."

"The way we do that isn't necessarily to take what we're selling now and make it cheaper and cheaper," he said when we voiced our readers' concerns about the price of the Creative Cloud. "Because I think there is an inherent value that what we're creating gives creative some of new value we want. However, I think that there are decided opportunities that we can take some of the technology that we have now and surface them in different ways that are more affordable and more approachable to a broader set of customers."

We also asked whether Adobe will be introducing individual suites for different types of Creative Cloud users, to which Wadhwani replied: "We have to ground ourselves in terms of where we think the market is going to be a few years from now. Making specific suites again in terms of the Creative Cloud will add a lot of complexity to purchasing decisions."


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