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Adobe Creative Cloud: Reactions, responses and reassurance

Ashleigh Allsopp | May 15, 2013
We round up reactions and responses from Adobe customers and reassurance from Adobe executives following the announcement of a Creative Cloud-only future for Photoshop, Illustrator, InDesign, After Effects and more

"Overwhelmingly, when you compare the people who've complained about the new model to the people who loved it, it definitely skewed heavily to the new model," said Scott Morris. "Obviously we would not be making a decision this big if the percentage of people in that category was so big it was the wrong thing for us to do."

"We do know the average number of apps people download and install in CC. It's high," Morris added. "People are doing more with CC than they are with CS."

"One reason people were resistant to CC is they were afraid in year two we'd raise the price to $100 a month. We have no intention of doing that. If we did that, we would completely lose everyone's trust and fail in what we're doing."

Adobe's focus on Creative Cloud will also mean that subscribers will have access to new features on a regular basis, as it will allow the company to roll out updates more often.

"We'll be releasing updates as soon as the features are ready, so you can expect to see features rolled out," said Wadhwani, noting that he also expects the company to have aggregating points to help "tie it all together and help tell a complete story."

Wadhwani highlighted that customers will now have access to every one of Adobe's applications, rather than a selection commonly purchased through packages.

"What we're starting to see is more and more of our photography user base get into video, and more graphic designers wanting to learn about web. So as that happens, I fully expect to see more usage of our tools across all of the different elements," Wadhwani told us.

Adobe has also assured its swing to the cloud won't impact its channel or retail relationships. Adobe exec Paul Robson said the company won't be disengaging its retail partners. Instead of buying boxed versions of its software from retailers, customers will be able to purchase point of sale activation cards from some stores.

"The feedback we've had from our retailers has been really supportive," Robson said. "It's a nominal cost for the card to be on the shelf and allows every retail partner to range all Adobe products at the same time."

In addition to its software announcements, Adobe also revealed its new hardware ventures, Projects Mighty and Napoleon, a digital, cloud-connected pen and ruler for the iPad.

Mighty and Napoleon have had a much warmer reception than that received by Adobe's Creative Cloud announcements, despite the lack of a release date, or even release year.

Adobe will be rolling out updates to its Creative Cloud apps, including InDesign, Illustrator, Dreamweaver, Premiere Pro, After Effects, Muse and Photoshop, on 17 June.


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