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Airline hopes gamification can make its Oracle ERP users soar

Chris Kanaracus | April 10, 2014
Canadian airline WestJet believes gamification, the notion of applying elements of game design to a workplace setting, can help its employees use more effectively its Oracle J.D. Edwards ERP (enterprise resource planning) system.

There's plenty of potential for gamification within ERP processes, according to one observer.

"This is a methodology to improve influence and influence outcomes," said analyst Ray Wang, founder and chairman of Constellation Research. "In ERP, what do you want to influence? For a manufacturing line, it may be the defect and quality process. You would apply an incentive to identify defects and also one to internally crowdsource solutions with rewards. You can apply gamification to everything."


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