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Amazon CTO: startups lead the way in Big Data analytics

Sophie Curtis | April 26, 2012
Startups and small companies are stealing a march on some of their larger enterprise counterparts in their use of Big Data by employing analytics at the heart of their businesses, according to Amazon Web Services.

Meanwhile Amazon Web Services itself has recently launched a slew of new products and services aimed at the enterprise, including AWS direct connect, AWS Storage Gateway, DynamoDB, CloudSearch and AWS Marketplace.

"IT is often seen as a blocker of innovation," said Vodels. "One of the main reasons our customers adopt AWS and cloud services is so that they can become an enabler of innovation."


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