The participants were asked about 10 API-enabling capabilities, grouped in four categories: Lifecycle Support, Core Security, Run-time Environment and Operational Management. The responses were scored and broken into three groups based on well they were prepared to support APIs: Advanced, Basic and Limited.
The responses split almost evenly into the three buckets: 34 percent fell into the Advanced group and 33 percent each were Basic or Limited.
Perhaps unsurprisingly, the respondents who fell into the Advanced group shared a number of characteristics.
"One of the most striking findings from this research is the strong correlation between the level of API-enabling capability and the benefits achieved from API-related investments," Tony Lock, former IT manager, now a Freeform Dynamics distinguished analyst, said in a statement. "On average, advanced adopters are two to three times more likely to be citing significant benefits than their peers at the other extreme with limited capability. It's not just about whether you use APIs, but how you implement and manage them."
The study found that 65 percent of Advanced API users were able to deliver an improved customer experience as compared with 25 percent of Limited users. Likewise, 61 percent of Advanced users experienced faster delivery of revenue-enhancing apps compared with 23 percent of Limited users. Additionally, three times more Advanced users as Basic users (61 percent versus 21 percent) said they were able to extend their digital reach.
"An important principle we see at work here is that your initial emphasis doesn't matter," Freeform Dynamics wrote in the report. "You may begin to put enabling capability into place to support internal integration, or perhaps to enable your mobile development activities. Either way, the infrastructure, tooling and processes implemented can be leveraged right across the spectrum."
Enter the digital disruptors
Freeform Dynamics also identified a cadre in the Advanced group that it called 'Digital Disrupters.' The Digital Disruptors were high achievers that enjoyed superior results from their digital investments in relation to a range of recognized KPIs, including market share, customer acquisition, revenue, profit and more. The researchers found that, compared with their mainstream peers, Digital Disrupters were two times more likely to leverage APIs to optimize internal development and 2.8 times more likely to use APIs to enable the third-party developer ecosystem.
"Whatever your starting point, if you are looking to drive improvements to deal with short-term risks and inefficiencies, or create an environment to help you better address longer-term requirements and opportunities, it's important to recognize that success is dependent on more than just infrastructure and tools," the report said. "A clear, high-level understanding of the value of APIs in business terms is critical, and not only to allow you to formulate a strategy and increase the chances of budget holders approving it. In today's application economy, it is important that senior managers understand the importance of seamless digital access and integration both internally and externally, and that this is enabled through the effective use of software and APIs."
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