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Apple and IBM unveil enterprise app suite

Brian Karlovsky | Dec. 12, 2014
IBM MobileFirst for iOS solutions customers include: Citi, Air Canada, Sprint and Banorte.


Apple and IBM have launched their first set of Cloud enterprise apps, bringing big data to iPhone and iPad users.

IBM MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, telecommunications, governments and airlines, thanks to the collaboration between Apple and IBM.

IBM clients for IBM MobileFirst for iOS solutions include: Citi, Air Canada, Sprint and Banorte.

IBM global business services senior vice president, Bridget van Kralingen, said the apps were aimed at the "new quest" of business.

"Smart technologies that unlock new value at the intersection of big data and individual engagement," she said.

"Our collaboration combines IBM's industry expertise and unmatched position in enterprise computing, with Apple's legendary user experience and excellence in product design to lift the performance of a new generation of business professionals."

Apple senior vice president, Philip Schiller, said it was a big step for the iPhone and iPad in the enterprise.

"We can't wait to see the exciting new ways organisations will put iOS devices to work," he said.

"The business world has gone mobile, and Apple and IBM are bringing together the world's best technology with the smartest data and analytics to help businesses redefine how work gets done."

Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps are delivered in a secure environment, embedded with analytics and linked to core enterprise processes.

The apps can be customised for any organisation and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices, with security across the data, app and device.

There are nine apps available following the launch.

These include: Plan Flight, which addresses airline fuel costs and allows pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.

Also in travel and transportation, Passenger+ enables flight crews to offer personalised services to passengers in-flight -- including special offers, re-booking, and baggage information.

In the banking and financial sector, Advise and Grow puts bankers on premise with their small business clients, with secure authorisation to access client profiles and competitive analyses, gather analytics driven insights to make personalised recommendations, and complete secure transactions.

While, Trusted Advice, allows advisors to access and manage client portfolios, gain insight from predictive analytics from a mobile device.

For the insurance industry, Retention, gives agents access to customers' profiles and history, including an analytics driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.

The government-focused Case Advice app addresses workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go.


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