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Apple-loyal sales reps get updated CRM in Daylite

Chris Kanaracus | April 23, 2014
Marketcircle's Daylite CRM application for Macs, iPhones and iPads has been overhauled with the goal of providing a cleaner user experience and better ways to quickly bring up and view important customer data.

Daylite 5 is priced at US$299.95 per user for new customers, $149.95 for those upgrading from version four and $249.95 for those moving up from version three. There is no license fee for Daylite's server component. Marketcircle plans to offer monthly pricing "soon," Jetha said.

Marketcircle has partners around the world who can help customers set up Daylite, which is aimed at companies with between 1 and 50 employees, with a "sweet spot" between three and 20 users, according to Jetha. Users can login from their Mac desktop, iPhone or iPad under the same license.

Jetha said Marketcircle, which was founded in 1999, primarily sees competition from

There are relatively few other Apple-centric options for CRM, with Ntractive being one.

But there's no reason why the market can't support more, according to one observer.

"The proliferation of MacBooks and Airs has made the Mac at least the second platform for CRM," said analyst Denis Pombriant, managing principal of Beagle Research. "Salesforce makes a point of demonstrating on Mac and PC and why not?"

"Also, the proliferation of tablets, primarily iPads, into executive suites and sales people's bags makes CRM for Apple a strong reality," he added.

Irrespective of platform, any new CRM vendor should avoid being overly confident about cracking the small business arena, according to Pombriant.

"Entrepreneurs think it's easy writing code for that market but it's a rookie mistake," he said. "There are many, many products for SMBs. What most of these products get wrong is that they never understand the business process of selling or CRM and they simply organize data. Data is an old paradigm more suited to a transaction era. But we live in a process era, a time when data and information are not enough. A business, any business needs information about deals that are closable, winnable, and close in."


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