Users can start a conversation with either a team of people, or the people who they're grouped together with on a project. The discussion can, of course, include tasks which will then show up in a relevant task list for a project or group of users, in addition to appearing in the personal to-do lists of the person who's assigned to them. According to Rosenstein, it's a better method of collaboration for those customers who would ordinarily be doing the same thing through email or chat.
"Because when companies use email or chat to have conversations about their work, action Items fall through the cracks," Rosenstein said.
The new Conversations functionality seems like a direct competitor to what Microsoft is trying to do with its Groups feature in Office 365. That functionality creates a shared place for a group of Office 365 users to work together on tasks, calendar items and more.
The service also got a new design that's rolling out to users today. It's cleaner than Asana's old look, and designed to make it easier for companies to work together. The redesign is focused on looking calm when users are working, with a lot of black and white interface elements on a white background. When users do things like complete tasks, they'll light up with a splash of color.
Asana's new interface is reminiscent of other "flat" redesigns that have been sweeping the tech world, like Google's Material Design and the redesigns Apple pushed out with iOS 7 and OS X Yosemite.
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