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Asian startups: American Express Ventures invests in Singapore’s Capillary Technologies

Zafar Anjum | Feb. 13, 2014
The follow-on capital will further help in expansion of sales and marketing of Intelligent CRM Solutions

Singapore-headquartered Capillary Technologies has found a new investor: American Express Ventures.

This is the venture fund's first investment in Singapore.

Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures have already invested in this cloud-based startup that provides CRM solutions that enable retailers to intelligently engage with shoppers across social media, mobile, online and in-store channels.

The additional capital will help fuel Capillary's continued growth as it expands in major markets around the world, the company said in a statement recently.

 "Capillary has done a great job of creating a platform that helps retailers to capture and analyse data and then use insights to engage with shoppers across every sales and marketing channel," said Harshul Sanghi, Head of American Express Ventures. "We're excited to see how the Capillary team will bring value to merchants and consumers around the world."

"American Express Ventures, along with Sequoia, Norwest and Qualcomm, are great partners as we expand our services in the U.S. and other markets around the world," said Aneesh Reddy, co-founder and CEO of Capillary Technologies "We are thrilled to have them on board and their insights will prove invaluable as we continue to bring our solutions to merchants of all sizes across different retailing categories."



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