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BI products need to be more versatile: Ovum

Jack Loo | April 12, 2012
BI is increasingly being bundled as part of transformational projects, says Ovum report.

Business intelligence vendors and their products need to be more agile and adaptive in order to provide insights for users, according to a report from research house Ovum.

"Agility must go beyond simply making existing BI infrastructures run faster. It must also encompass elements of self-service, mobility and collaboration," says Surya Mukherjee, senior analyst at Ovum.

The study, Ovum Decision Matrix: Selecting a Business Intelligence Vendor (ODM), focuses on each vendor's technical prowess in BI, and takes feedback from organisations that have used or continue to use each solution, reporting on their stated levels of satisfaction. The Matrix names SAS and IBM as leaders in BI. Other vendors covered in the report include Qliktech, Pentaho, Oracle, SAP, Microsoft and Microstrategy.

The ODM reveals that different kinds of BI platform continue to meet diverse end-user needs, but common themes are emerging, such as the movement of BI closer to the database and the renewed focus on increasing the usage of BI in the organisation.

However, there are differences in the approach each vendor takes to the market. Mega-vendors are increasingly bundling BI as an integral part of transformational projects and putting analytics at the heart of business decisions. A few vendors are going beyond a tool-based approach to BI, instead offering BI as a solution to vertical- and function-specific problems. Yet others are choosing to maintain a core focus on usability and the democratisation of BI.

"As the scope and size of analytic problems continue to change, there is an increasing need for organisations to invest in a versatile BI solution that can tackle complex datasets and yet cater to both business and IT," said Mukherjee.


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