Overall, public cloud vendors are expanding their relationships with consultants and system integrators to specify their platforms for specific vertical markets, Mirandi notes. Other public cloud vendors are expanding their channel market sales. These "ecosystem" approaches as TBR describes them are designed to cast the widest possible net for public cloud providers to reach customers across different industries and make customers they do bring on "sticky" to their platform.
These moves point to the continued maturity of the public cloud market from a business and sales perspective, and reflect the more complex strategies vendors are taking to increase their sales and continue driving growth. As that happens, technical challenges related to security, integration and a broader shift in how public cloud usage changes the IT department are still challenges that are being worked on in the enterprise.
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