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BLOG: The BI OEM marriage – Does it work?

Lau Shih Hor | Aug. 16, 2011
Compared to a strategic alliance, BI OEM partnerships are the more lucrative arrangements for both OEM vendor and partner.

Although many BI companies understand the virtue of OEM partnerships, not all apply it in their business model. Those that do may do so in varying degrees. In Elixir Technology's case, we practise an open BI partnership model where we engage directly with end-customers and multiple partners. OEM partnerships form a significant piece of our business and we have experienced many successful partnerships that continue to pay good dividends. OEM anyone?

Lau Shih Hor is CEO of Elixir Technology. 


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